I’ve been thinking recently about “the power of creativity through collaboration” and how there are wildly different artistic visions among artists and every different behaviours. I set up Original Ukulele Songs to provide a platform for ukulele artists who are interested in creating original music. The resource was and remains 100% totally free for anyone interested and some artists have the ability to have their own bespoke pages on the site to promote their music. Its essentially a totally free advert for performers and to date over 150 artists from all over the globe have taken advantage of this opportunity. I then started to look at running live events for some of these artists and in 2017 sponsored a stage at a known ukulele festival. We showcased 7 acts, videoed the event and this also helped promote artist awareness. The feedback was terrific and it was a packed audience that stayed to listen to all the performers, even though most attending only knew a few of the artists. This was a great example of collaboration and artists working together, rather than in isolation.

Expansion to Green Eyed Records platform

After a few years, I realised that the ukulele world was too small and there were too many politics. It made more sense to create 2 bigger music platforms, Music for The Head & Heart and Green Eyed Records. I’m grateful for some great assistance from a number of people who have supported this concept and in particular Sylvie Simmons and Frank Wilkes from Kycker who freely gave me a lot of time in thinking through the core concepts. The central theme for the OUS platform, MHH and GER are to promote the love of great music and the core ethos is doing this through collaboration and sharing. I’ve also realised the value to seeking out like minds and above all working with professionals. Its early days as the GER platform is less than a year old, but the FB page and the main site are getting great attention and feedback. More than ever this is IMO a time for creativity though collaboration to promote great music.

Why isolation is the death knell for most artists…

I’ve been happy to financially fund these resources and its interesting to have a huge range of reactions. On one extreme I have had some great article contributions and advice from seasoned professionals and at the other extreme I’ve had some quite bizarre reactions in promoting GER. On one FB I was promoting a live event cross posting and running ads for all the artists attending and one person hilariously accused me of incessant posting on a particular FB page. I immediately posted an apology for any offence created and politely reminded them that the the purpose to posting about a forthcoming live event was for her chosen artist to reach a wider audience.

Not only was I not taking any fee from the forthcoming event as a support act, but also was personally help fund the event to promote great music. All of this help fell on deaf ears and I realised that some folks don’t real get the value of working with others and prefer to work in isolation. That’s IMO always the death knell for most artists, both financially and creatively. Of course everyone has the perfect right to follow their own beliefs, but its hilarious when those who choose a path of isolation then complain about how isolated they are from reaching a wider audience essential for basic living expenses as well as being able to complete creative work to a good standard! Its a shame, but I have realised that there’s little point in explaining “the elusive obvious” in such situations!

I’m more interested in great music rather than being part of any artist fan club and I have become increasingly more selective about who I work with. In my non musical capacity I have a successful history of promoting events across the globe and running many productive marketing initiatives. The key ingredient in two decades of success is working with those who value collaboration and appreciate that

“No one of us is smarter than all of us”

Working with like minds and creating new opportunities

Later this year the next Music for Head and Heart Platform in association with Green Eyed Records will feature Jon Gomm as the headliner and Towse along with The Heartache as a support act. These evenings are all about great music and its an absolute joy to work with such professionals. Jon had already agreed to be interviewed for Music for The Head and Heart and its a real privilege to host him in a live capacity at a great venue in Leeds. The headline act for 2023 has also been signed and similar to Jon that performer has a very busy international schedule, so we have to plan ahead to secure the booking.

Green Eyed Records encourages artists to work together for the promotion of great music. I’m happy to put my money literally where my mouth is and to sponsor events, marketing and equipment with no strings attached. Many artists regardless of how talented they are, don’t have the individual reach to attract a wider audience. The old argument “We’re not interested in being big” is usually a cop out as many such artists often struggle to maintain paying weekly bills, never mind being able to invest in bringing their creative voice to the wider world.

The power of collaboration where everyone benefits

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