In recent times I’ve semi jokingly posted that “I swear people are getting crazier” and one sign of this is the increasing emergence of the angry emoji nit jobs on social media platforms. These are almost always guys who have FB and other pages with very few friends who don’t seem to understand the social media medium and how it works. For the purpose of this blog I’ll refer to the angry emoji nut jobs as the “AENJs”
The “elusive obvious”, the nut jobs don’t get…
Many of the AENJs don’t get that if a person sponsors a post on a social media platform, then the platform decides where it appears, NOT the person paying for the advert. Of course many people don’t appreciate than many using platforms like FB are “users” as opposed to “customers” The social media platforms, like any business are there to make money and are not a free charitable concern for the wider public. Despite this simple fact many users on these platforms endlessly moan about the very platform they are using for free!
At Green Eyed Records FB platform we regularly run sponsored ads to bring the FB page and the main site to a wider public. Of course we can denote to a degree where adverts appear according to the audience we can to reach. As with any advert some with enjoy it, some will be indifferent and some with not like it. Recently we ran a promotion for a great article from a world renowned music journalist Sylvie Simmons on the whole GER philosophy. Over 100 people “liked” the post, but I noticed a few angry emojis appear, which to me seemed a bit odd. Even stranger was one character complaining that we were spamming his FB page.
I politely pointed out that FB decides where adverts appear and not ourselves. FB also gives any platform user the option not to see any specific advert if for some reason they don’t like it. Its a simple two second click of a button and the ad disappears from the user’s FB page. It takes far longer to work up a graphic and write up a long post complaining about the very platform that they are using for free! What seems odd to me is that the ad was to a great article, there was no sales pitch for any product or service or attempt for data capture. Perhaps unusually GER exists simply to help artists to reach a wider audience and there’s no charge for this help. One of the AENJs describes himself as “Professor at Department of Conspiracy”, make of that what you will! Another is a massive fan of Joan of Arc…
A closer look into this AENJ behaviour reveals that all these characters are from a certain part of the USA, nearly all guys, and in every case they have a very small number of “friends” on their pages. I’m a fan of discussion and debate as that’s how we all learn and of course if anyone actually points out a few simple truths about social media mediums and how they work, there’s never any interest or ability to engage in any discussion. Fortunately these characters are a tiny minority in the scheme of things and I’m really pleased at the positive response to GER showing the latest stats on engagement –
1,114 people like this page 1,234 people follow this page
Creativity through collaboration
The central philosophy of Green Eyed Records is “creativity through collaboration. This is of course explained in the Simmons article here for all those interested in such matters. In my non musical life I teach about human behaviour and problem solving. When I first started out in music I was mystified as to how any artist could could earn a living from music, when there were so many potential hurdles to any form of success. I’m lucky to know a number of artists personally at local level all the way to those playing international stadiums headlining major festivals. I’m convinced that with the reduction of live opportunities due to covid 19 and streaming services which have killed past earnings potential from product sales, a new way of thinking and a new model is greatly needed. We lean and evolve through discussion and debate. We can agree to disagree on matters, but simply posting an angry emoji is IMO pure lazy behaviour that seems to me to be not the best use of time and energy, but each to their own and such actions do make for great stories about human behaviour!