Blog

The true value of musical support & encouragement by Nick Cody

I first started creating music and playing live in 2015 and I am forever grateful for all those people who have offered support and encouragement. My first ever ukulele tutor Jessica Bowie got me into singing when she came to give me a music lesson and having never done any singing before it was (‘m being polite here) a very new experience. Her encouragement kicked off my musical journey and to my surprise and delight she agreed to be in my first band “The Small Change Diaries” named after Tom Wait’s album ‘Small Change. Next year I am reforming the band to play part of a support slot with Martin Simpson as part of the Music for Head and Heart 4th showcase. How mad is that?

I’d only played two small local support gigs with “The Small Change Diaries” in 2016, when we were invited to play at Lagoa Guitar Festival main stage. We got the invite because I had created a great online presence for the band, which suggested we’d been around for a very long time. This was the first baptism of fire and set the scene for a pretty wild foray into “the music business”

It took me three albums, numerous airplays and some professional artist feedback to finally begin to believe in my own work! I remember playing the first Small Change Diaries album to a famous professional musician and praying he didn’t start shaking his head of say something like “interesting” which of course is a polite non comment. Instead, he gave me some great practical feedback and encouragement. Another massive support was my producer Carl who has been a constant support and key catalyst for musical creation. In 2015 when I was first in the studio all I could do was to focus enough to play in time and get close to being in tune! With each album this got a lot easier and these days I’m pretty relaxed about the whole process and much more ambitious. Self-doubt is a two-edged sword; it can propel you to create better work, but if you don’t keep it in check, it’s easy for it to end up in a downward spiral!

Enter Agi, the vocal gamechanger

I first met Agi almost exactly four years ago and her vocal support and musical encouragement has been invaluable. I decided to get vocal lessons and she looked like a great option. I remember in the early lessons thinking “Fucking hell, this singing requires a lot of paying attention!” For the first two years all I could hear from her in my head was “MORE EXPRESSION!” She was of course 100% on the money and has become a dear friend, a brilliant tutor as well as contributing to over 50 tracks to date. We played live together with “The Caravan of Dreams” and during covid we used lesson time to put down vocals on dozens of tracks. She has a unique skill in creating harmonies and is a genuinely wonderful human being.

Agi

Band member support

I parachuted into playing with a number of seasoned musicians in later life and these folks have been a constant source of inspiration and encouragement. many have played on my albums, and I am flattered that they would do so. The list includes Laurent Zeller from France who I first met in Lagoa, Michael Ross from Nashville and Towse from California. the latest album “All is fine ’til the world goes pop” brings together many of these great artists and I’m super proud of the result.

Laurent Zeller
Michael Ross
Towse

Stay away from the status seekers and those with poor manners

In contrast to all of the above there are of course others who are definitely don’t really embrace the idea of support and enthusiasm unless it’s for their own personal agenda. I remember one artist comment “Never collaborate with anyone unless they are higher up the musical ladder than yourself” Another similar mindset took the time to post a dismissive comment online regarding the new album, calling it ‘a vanity project” I pointed out how disrespectful that was to all those across the globe involved in making this music.

Worse still, the exact same person was more than happy to use a quote I provided for him for his one-man business! The fact that somebody would go out of their way and to take the time to post such stuff really tells me all I need to know about them.

I mentioned that I’d now personally take the time to pass on his comments to all those artists who played on the album, and all these professional artists can decide for themselves what kind of motivation is at play here with such behavior. The first one responded saying ‘This bitter character has way too much time on his hands” Of course, this is just one example…

Fortunately, I have few such folks in my orbit and instead focus on working with those people who can agree to disagree without such immature behavior which makes for very poor business and personal relationships.

Green Eyed Records for “creativity through collaboration”

I set up Green Eyed Records to help support artists and encourage “creativity through collaboration” There’s really no downside for any artist involved but amazingly I still heard on artist superfan comment ‘I don’t think GER is really right for artist X” I was astonished as the exact same artist was endlessly bemoaning his lack of reach to a wider audience and financial status and GER would have manifestly helped address this longstanding problem.

The association was good enough for the likes of world class journalist Sylvie Simmons to be involved as well as hugely successful artists like Jim Glennie, Jon Gomm and Martin Simpson all of whom demonstrate the exact ethos of GER and are happy to help others. In my view that’s one of the reasons why they are so successful and continue to expand their audience. It’s a joy to host both Martin and Jon with musical showcases through GER and Music for The Head and Heart. Both Jon and Chris Catalyst from the Sisters of Mercy were also kind enough to give really well considered testimonials on some of my work.

Martin Simpson

The Heartache at The Old Woollen Oct 7th

My producer Carl Rosamond always says, “One live gig is worth 10 rehearsals” Never has a truer word been spoken! On Oct 7th my band Nick Cody & The Heartache with guests including Towse did a support slot for Jon Gomm to a sold-out audience of over 200 people at The Old Woollen in Leeds.

This was for me a baptism of fire for a number of reasons, some of which were self-created and some of which the universe threw in my direction! It was a true white-knuckle ride, but we were well received, and it was a joy to play with such excellent musicians and showcase some new material including the title track from the new Heartache album. With covid the band had rehearsed but not played live for a whole year, so this was quite a challenge.

Set list

The setlist was

All is fine ’til the world goes pop

That gal’s as cool as fuck

Hold that thought

Slow news day

They don’t mind

This is a pretty diverse range of material and I’m always mindful that we need to be concise in what we play when doing a support slot. Once again, the Supro Comet amp sounded amazing and to best the best live guitar sound I have had to date. Special thanks to everyone who came out to see us and for Towse and Jon Burr who sat in on the set.

Towse did a great opening set and Jon Gomm of course was fantastic as ever with his performance! All in all, it was a great night and the third Music for the Head and Heart showcase that sold out.

Three more albums planned 2023 – 2024

“All is fine ’til the world goes pop” is due for release Sept 30th and its already getting great attention. We’ll be playing some of this material on Oct 7th live in Leeds.

I am also working on three other albums, one of which is Code E1 with Black Star Liner, which is already done, ten tracks selected from 34 already recorded during lockdown.

The follow up to the new album is “Take Heart” which also features Towse and is scheduled for release late 2023. The final album is a pure Heartache album which is roots/electric and includes some tracks already released as singles including “Can’t stop” and “You gotta move” I have to write more material for this album in the next year, but its already sounding great.

This has been a highly creative period, and all this would not be possible with the input of so many superb musicians and Carl Rosamond who has mixed and mastered this material.

The story so far, 56 released tracks to date

Nick Cody and The Heartache

I just received the latest album “All is fine ’til the world goes pop” and the first Green Eyed Records sampler.

It seems like only yesterday when we recorded the first Small Change Diaries album “Adam Blames Eve” and the follow up “Lullabies for Cynics” In between we released the protest songs EP. After The Small Change Diaries, I formed a new band “The Caravan of Dreams” which expanded the sound of SCD and included Agi on vocals as well as Laurent Zeller on violin, as well as David Bowie Jnr on bass as well as Fergus Quill on bass and Jed Bevington also on violin.

During covid 19 I started writing for “The Heartache” and moved to playing electric guitar for the first time. I also met Towse and was so impressed by her that I asked her to contribute to what turned out to be a fourth album, “All is fine ’til the world goes pop” released on September 30th with a follow up album planned for 2023. As well as these projects, in conjunction with Black Star Liner, I’m releasing an electric album under the name Code – E1 in 2023. Two tracks from this appear on the Green Eyed Records sampler.

To quote Jerry Garcia “What a long, strange trip it’s been!” with 56 tracks released to date and another 25 tracks planned for 2023. Special thanks to everyone who have played on these albums and/or come to see us play live.

When an unhealthy “sense of entitlement” creates terrible mental health issues

In recent years I’ve been increasingly interested in mental health in the arts and music industry. In my professional non music capacity, I’ve worked with many creative types over the last two decades and have noticed some common themes in behaviour.

 In my musical capacity I’ve interviewed many artists at all levels about the reality of being a professional artist as opposed to a hobbyist where you don’t rely solely on creative work to earn a living. I have massive respect for anyone wanting to learn a living from the arts, but I’m noticing an increasing trend where many individuals feel an unhealthy sense of entitlement in being an artist and that kind of thinking leads to all manner of mental health issues. Before you read on, note I say “unhealthy sense of entitlement” The reason for this is that I 100% agree that all professional artists are entitled to be properly paid for their work, but this is about expectations and being fairly rewarded.

I set up Green Eyed Records to discuss and hopefully address some what I consider to be major injustices in the music industry.

The problem with encouraging an “unhealthy sense of entitlement”

Let’s start with a definition of “entitlement”

“The belief that one is inherently deserving of privileges or special treatment”

By “unhealthy sense of entitlement” I mean that in many cases artists have unrealistic expectations. These can be self-created or created by other parties.

Often these misconceptions can occur because artists have not taken the time to really educate themselves about the reality of what it means to be a professional artist. By “professional artist” I mean somebody who earns their money solely from their artistic efforts. Its not enough to have creative skills, other skills are equally important, if an artist wants to depend upon their craft to primarily support themselves financially.

When there is mismatch between expectations of what’s is possible and the reality of what is realistic, creates the perfect environment for problematic mental health issues.

Maintaining good mental health

The term “mental health” is increasingly bandied all over social media and there’s even an outbreak of people setting themselves up as coaches for others, sometimes with good intentions, but few actual skills.

A generally accepted definition of mental health is

“Mental health refers to cognitive, behavioral, and emotional well-being. It is all about how people think, feel, and behave.”

One of the biggest challenges for many artists is to maintain a predictable income source and a work/life balance in increasingly tougher economic times. The changing music business means that many traditional reliable incomes no longer exist and of course record contacts often are leveraged in favour of the record company, as opposed to the artist. This is of course not exactly news, but during covid 19, it became more obvious that the absence of live opportunities removed one of the last good sources of income for musicians. Many artists have to travel great distances at very unsocial hours for not a great deal of income. The unpredictability of work and cancellation of many festivals/events can massively add to stress levels.

Mental health issues usually occur when a person finds that their expectations of what they can do mismatch with the reality of their actual life situation. Many artists become disillusioned when the penny drops and they realise that their sense of entitlement as an artist is not going to happen in real life. There can be many reasons for this, including lack of talent, but its not just talent that will produce a successful life in the arts. There are many other factors that need to be in place and of course many painters and other types of artists could only find success through specific patronage from wealthy individuals who would fund the time needed for the creative process.

Jim Glennie on mental health in the music industry

Jim Glennie is the founder of James, and I recently interviewed him for Green Eyed Records on the music industry and mental health considerations in the music business. I’ve known Jim for 40 years and he makes some excellent observations about the state of the music industry.

 Here’s some of what he said –

“The industry as a whole has a terrible attitude towards mental health. There isn’t mental health problems in the music business. You’re available 24 hours a day, everybody is. Not just people in bands or musicians, but everybody in the industry. That’s just the way it is. And they talk about mental health now, as we’ve been doing for the last few years, but I don’t see anything massively changing in the way that is actually practically done to help people. I mean, the obvious issues of being in a band, at some point, you’re going to have problems with alcohol. At some point you’re going to problem with probably abuse, or the people around you do. Because those things are just considered the norm, they’re considered acceptable. I turn up to work and there’s a table full of free alcohol there, there is. That’s just every time I go to a gig from three o’clock in the afternoon, there’s a table full of free alcohol.”

The Elusive obvious

Many artists have little awareness or quite optimistic ideas of how they will earn a living and spectacularly fail to appreciate “the elusive obvious” in terms of what are the basics needed to earn a living from their craft. My experience is that many music colleges and TV talent shows encourage an unhealthy sense of entitlement for artists. That said, I totally respect anyone who has spent tens of thousands on education in the arts, expecting to get some good future work opportunities. Unfortunately, from what I hear many colleges and universities are complicit in creating totally unrealistic expectations, that of course lead to this sense of entitlement.

I have massive respect for anyone who decides to work in the arts as a profession as opposed to a hobby and have several friends who work in the music industry. They are all very grounded in reality and have spent years developing their craft. They also know the value of collaboration and working with people who have similar values.

Social media, the breeding ground for mutual appreciation

Social media platforms can be invaluable for reaching a wider audience. They also can encourage an unhealthy sense of entitlement for artists. Often fiends of an artist shower them will all manner of superlatives online that are well meant but are not always that useful. Terms like “genius” “awesome” “groundbreaking” are all trotted out on a daily basis online. Don’t get me wrong, I’m all for encouragement, but critical feedback often gets bypassed in favour of such superlatives. The same kind of behaviour exists in the coaching and therapy world, and this can create massive problems for people who sometimes begin to become quite delusional in their thinking. That then is a fast track to mental health issues.

Taking action and seizing opportunities

My advice to anyone wanting to be successful in any profession, whether this is the arts, or any other field is to take the time to develop those skills that will allow you to earn a living. This means learning about the details of how the business works rather than how you feel it should work. I’ve seen some artists endlessly moan about “the music business” and how “they should be treated” I’m more impressed by artists who seek out and act on offered opportunities. Over the years I’ve been amazed at how some individuals “grab failure from the jaws of success”

I had one artist who I’d given session work to and offered support slots on some music showcases, throw a tantrum, and even refuse to pick up the phone after he was unhappy about an online comment on social media. I suggested we talk on the phone and then if needs be agree to disagree and maybe part ways! A simple conversation would have given him the option for a big earning opportunity, and I suggested that its at least hearing what the opportunity was before dismissing it! The same character continues online to lament the lack of earning for independent musicians and how at times he struggles to MOT his car!

Here are some other typical scenarios and behaviors which mean missing potentially great opportunities.

  • Not replying to offers of paid gigs/sessions – amazingly some artists are incredibly lazy in replying to e-mails and/or calls and miss opportunities
  • Giving back word having agreed to paid work. I know one artist that having agreed to a main stage gig, the next day decided the travel was too far.
  • Refusing to take professional advice and insisting on maintaining a strategy that clearly isn’t working.
  • Not paying attention to your presence online. Some artists don’t even both to have a website and rely only on 3rd party owned social media outlet

Let’s end on a positive note

This blog points out “an unhealthy sense of entitlement.” I believe that artists are entitled to fair recompense for their work and the world is a better place for great music. The whole creation and consumption of music is itself in my view great for mental wellbeing. The issue here is the unrealistic sense of entitlement and those factors that allow for this. One of the reasons for creating Green Eyed Records is to promote proper discussion and education, that’s how we all benefit. I’ve worked with enough talented artists with mental health problems to know that many could be avoided with some better education and better decision making.

Track listing for “All is fine ’til the world goes pop”

I just signed off on the credits for the new ‘All is fine ’til the world goes pop” album, released on September 30th via Green Eyed Records. Special thanks to everyone who has made this album possible. I’m really pleased with how these tracks have turned out, literally a global ensemble of truly talented musicians. We’ll be showcasing some of these tracks at the Music for the Head and Heart 3rd showcase on October 7th 2022.

The invaluable home studio setup

Before covid 19, the UK had Brexit and with that car crash decision I immediately upgraded everything in my home studio in anticipation of items becoming more expensive or difficult to locate. My instinct was right as now our currency is in freefall and many standard items are impossible to locate.

The benefits of a permanent set up

None of us knew just how covid would change the ability to record and perform music. The home studio upgrade really came into its own over the last two years and I wrote and recorded a staggering amount of material. These days, recording has never been more affordable and its possible to create sonically excellent material. I’m always surprised that some singer songwriters don’t invest in key gear that is invaluable in getting down musical ideas. Having a studio on hand 24/7 where there are no noise problems, is invaluable. Its also given me the opportunity to explore my extensive musical instrument collection and to my complete surprise I’ve been working almost exclusively with electric instruments. In previous years I had recorded three albums with only acoustic instruments. Now I’ve gone all “Bob Dylan” and everything is on six string, tenor and baritone electric guitars.

Key studio gear

The last two years have been quite a trip and I’ve already blogged on some of the key items that have proved invaluable in studio recording. Many of these are literally gamechangers in writing and sparking creative ideas and include the UAD Arrow interface, Reaper DAW, Synergy analogue tube pre amos, Zen Drive 2 guitar pedal, Austrian Audio mics and the Acme DI unit.

UAD Arrow

The UAD Arrow has been terrific as a really stable, sonically superb audio interface. The UAD plugins are in my view by far the best sonically and really spark creativity. Crucially the Arrow is really easy to use and is invaluable in the studio.

Zen Drive pedal

This Zen Drive 2 pedal has been used extensively on all the Heartache tracks and it is quite extraordinary in terms of how great it sounds. Here you can get all those elusive dumble guitar sounds. Its no surprise to me that Eric Johnson and John McLaughlin are both big fans of this hard to get unit. There are countless overdrive pedals out there, but this one has that edge which is why I use it a lot on recordings. The only other overdrives that match this are the Egnater/Synergy units that I use and especially the COD MTS modules which is now super rare.

Austrian Audio OC818

I now only use Austrian Audio mics as they are just superb. The OC818 in particular is the best vocals mic I have ever come across, just superbly responsive. When I got it, I was so impressed that I re did some of the previous vocal takes. These mics work equally well with all manner of electric and acoustic guitars.

Danelectro Baritone Guitar

This is an unusual guitar in that its very different to any other instrument I own. Sonically it sits in between a bass and a six string electric. I use this extensively on a new track “Crack Dracula” This is a really interesting addition to the studio tools and provokes a totally different way of playing. Its also the most inexpensive instrument I have ever bought and as a bonus it looks super cool!

The Acme is brilliant as a DI unit and especially for bass. Its built like a tank and is another piece of gear that is exceptional in recording situations. Its super easy to use and of course is based on the classic Motown DI units that featured on so many classic tracks.

Reaching a wider audience with your music

Over the last six years I’ve been looking at music promotion and the most effective ways to reach a wider audience. Its been a fascinating exploration and confirmed a number of my initial suspicions as well as revealing some surprises.

Investments of time and money

One thing is certain, if you want to connect to a wider audience, its going to take investments of both time and money. I’d love to think that there’s a quick fix and the music will speak for itself, but that’s really not the case. Like any form of marketing you need time and money to reach an audience beyond friends and family. I’ve seen many great bands play local small venues (often for free) and the primary audience is friends of the band and family. My own experience is that playing local gigs is invaluable in building up performance skills, but it can also burn a lot of time and money with very few tangible results. Of course many artists just love to play and that’s 100% a legitimate reason to gig, but its in my view not something to be relied upon to reach a wider audience.

BBC Introducing experiences

With my first band “The Small Change Diaries” we had an extraordinary amount of music played on BBC Introducing in Leeds, often week on week. I genuinely thought this would crank some interest in the band, but found it made absolutely no difference at all to any momentum for the band. When Alan Raw was one of those choosing the tracks, we had good plays and Alan was kind enough to comment “It’s an interesting sound, it’s good, I like what they are doing!” The second album had a play of “I know what you’re saying is fine” and then NOTHING for any other submitted tracks from following years. I sent tracks from four different projects and even though they were really diverse nothing ever got played again! This was a very different experience and I subsequently found that there were different people choosing the music and a lot of what was played were artists from Leeds college of music. That’s 100% fine of course and one artist had the same single played twice over two weeks, but this lead me to look at other radio stations and see what interest there might be.

Everyone has an opinion, but what actually works?

I attended a music forum in Leeds with a number of local gatekeepers including some from the BBC and it was a good opportunity to hear what people suggested was useful and ask questions. Some of the advise proved in my experience not to be especially helpful at all including the suggestion that radio promoters were a waste of time! My own experience is that this is far from the case and I’m pleased to have built up some really good connections with stations across the UK.

Of course different people will have different experiences and there is no “right way” to market music. My experience is that to be effective you need to useful many different mediums and not reply on sporadic social media posts where friends and colleagues proclaim you as “brilliant”. Its well meant of course, but “the music business” is like any other business, its essentially about “trades” who gives what and who gets what. My experience is that the key is collaboration with like minds and being prepared to put in the hard work.

Green Eyed Records and Music for The Head & Heart

I set up Green Eyed Records and Music for The Head & Heart as platforms to showcase a wide variety of music. This requires a fair bit of time and financial investment. That said, its proved to be a great way to share information and offer practical help to some artists. GER has sponsored some artists with marketing by paying for services the artists probably could not afford, and/or have access to. Music for the Head and Head and Original Ukulele Songs have allowed me to connect to many great artists who I would probably never have come across. Obvious examples are Towse and Emily Mercer, both who play on the forthcoming album “All is fine ’til the world goes pop” Both are smart enough to have their own sites and not just reply on social media platforms. Of course not everyone gets the value of collaboration and I even had one artist decline free assistance from the GER platform, while at the same time endlessly seeking funding from core fans for all manner of urgent financial needs just to get by from week to week. That in my view is not a great long term strategy and the whole “I know better than anyone else, following my dream” is a bit daft. Of course others may disagree and that’s fine to.

Enter Frank Wilkes and Kycker

I’d almost given up on getting sensible advice on music promotion until I spoke to Frank Wilkes from Kycker. Frank offered some great practical advice and the edited one minute clips here are invaluable for anyone wanting to expand their audience reach. Frank is very straight talking and offers some really sensible tips worth listening to. Of course everyone needs to decide for themselves what path they want to take, but it doesn’t matter how great the music is (in your opinion) connecting to a wider audience requires some good strategic thinking. Anyone who imagines otherwise is with respect, totally delusional!

There’s no substitute for experience

I’ve realised that there really is no substitute for experience and its worth looking at the artist interviews on Music for the Head and Heart as well as Green Eyed Records. I’m grateful to Jim Glennie from James, Jon Gomm and Martin Simpson for their insights as well as world famous journalist Sylvie Simmons.

One thing is certain, “the music industry” is changing and hoping that your track will stand out from the other 62,000 tracks uploaded each and every day to Spotify is somewhat optimistic. Ultimately any success will in my view come from working with like minds and appreciating that the old model of “getting signed” “to make it” is now seriously outdated. I have massive respect for any artists seeing to create and bring music to a wider audience. Its often far more work than anyone might imagine and great music alone is not going to be enough. Every artist I have interviewed or spoken to has had a great work ethic, good strategic planning as well as excellent creative skills.

Selecting live appearances, less is more…

Covid created an opportunity for a musical reset and as well as recording a stack of new material that will be released across 4 albums over the next two years, I’m also reviewing live work.

With The Caravan of Dreams we did a lot of local gigs and this experience was invaluable in working up a live set and really getting the band “match fit” The challenge with such appearances is that with the smaller venues there are limitations on audience numbers and earning opportunities. I always pay the band regardless of any fee from the venue. Last year “The Heartache” did just one selective live appearance as a support to another artist. It was great to play to a packed room with great acoustics and to a listening audience.

Nick Cody & The Heartache

Hosting artists and playing support slots

My strategy now is to organise events myself with the band supporting major artists. This is a much bigger financial and time committment, but in my view a much more worthwhile strategy. I can guarantee a much bigger audience, great sound and an overal better experience for all concerned. Previously pre covid I ran two sold out Music for The Head and Heart showcases and its become clear to me that these attract a different audience to standard gigs. This October 7th we’ll be supporting Jon Gomm at The Old Woollen which is currently my preferred venue for a really excellent listening experience. Next year, my acoustic band “The Small Change Diaries” will be supporting a major international artist in Leeds with a special guest appearance.